Keller is a Danish furniture store known for its luxurious, vibrant, bold, and minimalistic pieces, I crafted a comprehensive brand identity concept. My creative vision centres on harmonising traditional craftsmanship with contemporary design, a core value of Keller's ethos.

The logotype font choice, colour palette, and website homepage design all reflect this duality, embracing both the heritage and modernity of their offerings. The incorporation of fine-line grids around the logo is a nod to the technical drawings integral to furniture and product design, underscoring the meticulous craftsmanship and precision that define Keller’s exquisite pieces.