Rat and Boa is an ethical and sustainable fashion brand that empowers women. It’s renowned for the luxurious, vibrant styles and striking photography, exclusively available online.

I created their website homepage redesign concept with the below objectives in mind: mobile first approach as the majority of browsers come from social media; finding the balance between minimal design and rich, colourful photography; highlighting the unique, premium character of the brand; increasing the duration of site visits and boosting brand awareness as an online-only retailer.

I use white space and interesting layouts to complement the brand’s vibrant photography, allowing each image to stand out while maintaining a clean and sophisticated look. Utilise dynamic scrolling effects to increase user engagement and build an emotional connection through storytelling, adding depth and dimension to the shopping experience.